Success at Service Foods Leads to Cover Article in Smart Business Magazine and Prestigious Industry Awards
ATLANTA, July 16—In light of Service Foods’ ongoing success as the leading healthy living company in the country, the business was recently featured as the cover story in Smart Business magazine and named the No. 1 small business in Georgia by Business Leader magazine. Furthermore, company CEO Dr. Keith Kantor was honored with the Natural Product Association’s 2012 Industry Champion Award for his outstanding contributions to the success of the natural products industry.
The Smart Business article details Service Foods’ transition from a company whose products and services were regarded as luxuries to one whose offerings are now considered necessities. Company CEO Dr. Keith Kantor explains, “We decided we had to switch how people think of our offerings from a ‘want’ – you know, to want high-quality, greattasting food – to a ‘need’ – where all of the food we offering is all-natural, and it’s needed to maintain a healthy lifestyle. And we knew we would have to create a lot of new services to back that up.”
The article illustrates how, under Dr. Kantor’s leadership, Service Foods has successfully undergone the transition and is now seeing results. The company first set out to ensure that all its food offerings were certified by the USDA as all-natural and also approved by the All Natural Food Council of North American and the Natural Products Association.
Next, Service Foods hired and trained a comprehensive team of health professionals, including nurses, dietitians, chefs and fitness experts, to educate its clients about nutrition and related aspects of healthy living. The company also advanced its use of technology to better interact with and educate clients. Today, Service Foods’ website contains the nutritional breakdown and allergy information for every product, as well as videos and a library of health articles. Additionally, the company now has an active social media presence on Facebook, Twitter, LinkedIn, Flickr and YouTube.
Lastly, to be able to effectively lead the company’s new direction, Dr. Kantor, who at the time held an MBA and a bachelor’s degree in biology and chemistry, decided to obtain a master’s degree in nutritional science and a then a doctoral degree in the same field.
Following the coverage in Smart Business, Dr. Kantor traveled to Las Vegas for the 19th Annual Natural Products Association Awards. There, he received the Industry Champion Award for his long career in the natural products industry, dedication to the association and work to promote greater access to all natural products. His acceptance speech can be viewed on the Service Foods website.
Dr. Kantor is currently working with the NPA natural certification program to develop a standard forfoods, concentrating his efforts on the meat and poultry subcommittee. As part of the committee, Dr. Kantor has traveled to Washington, D.C., to meet with members of Congress and their staffs to promote greater consumer access to and awareness of all natural products.
In late June, Service Foods was then honored as the No. 1 small business in Georgia during Business Leader magazine’s annual Top Small Businesses awards program held at Smoke Rise Country Club in Stone Mountain, Ga. This marks the second year in a row that Service Foods has earned the award.
In August, Service Foods will go on to vie for the Business Leader Top Small Business of the South award, which recognizes firms that do the majority of their business in nine Southern markets: Triangle, Triad, Charlotte, Atlanta, Nashville, Memphis, Jacksonville, Tampa and Miami. Service Foods also earned that award in 2011 based on its one-year and five-year revenue growth, business achievements and community involvement.
About Service Foods
Service Foods offers a full line of all-natural foods free from growth hormones, preservatives, steroids, antibiotics and colorings. The company provides free delivery directly to customers’ homes. In addition, dietitians, nurses, doctors, dentists and fitness experts are on staff to counsel clients in leading a healthier lifestyle. Service Foods has been in business since 1981 and is based in Atlanta, Georgia, with warehouses in several states.